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PDF Download The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls

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The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls

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Review

"You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."―Fast Company"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."―Wall Street Journal"A book written early enough to not even contain the word 'blog,' but more relevant now than ever." ―Multichannel Merchant"The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."―The Gazette (Montreal)"A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." ―Library Journal"Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed.... Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."―The Star (South Africa)

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About the Author

Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems' Java Software group.Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searls is Senior Editor of Linux Journal, and a fellow at Harvard's Berkman Center for Internet & Society.David Weinberger is a fellow at Harvard's Berkman Center and author of Everything Is Miscellaneous.Jake McKee is the principal and chief Ant Wrangler at Ant's Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswami is chief information officer of British Telecom's global IT services business.Dan Gillmor is the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

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Product details

Paperback: 320 pages

Publisher: Basic Books; Anniversary edition (April 5, 2011)

Language: English

ISBN-10: 0465024092

ISBN-13: 978-0465024094

Product Dimensions:

5.5 x 0.7 x 8.3 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

152 customer reviews

Amazon Best Sellers Rank:

#655,652 in Books (See Top 100 in Books)

First released at the beginning of the dot.com bubble, this book was prescient in its understanding of how the Internet, or the World Wide Web in particular, would change business organizations and behavior. The book is actually a synthesis of several authors, though David Weinberger seems to be the primary author. The book starts with 95 theses, or statements, about how the WWW is changing business and what businesses need to do to survive or even succeed in this new environment. The quantity of 95 of course refers to the 95 theses nailed on the door of the church by Martin Luther to begin the Protestant Reformation. After the 95 statements, the subsequent chapters explore how relations between consumers, customers, workers, entrepreneurs, managers and investors are changing both within the corporation and within the marketplace. Along the way, the authors give great insight into how the form and function of markets have changed over the centuries as technology has changed. And the central theme is humanity. With the Internet becoming more widespread, the conversations between customers and suppliers is moving back to what markets originally began as, a place for conversations that might or might not involve money... What an interesting thesis? The onset of the world wide web that is supposedly eliminating the need for face-to-face contact has actually done the opposite, it is forcing organizations like companies to cater to the most human of needs... the need to socialize.

The world has changed in regards to how to market goods to an ever diversifying marketplace. The authors do an outstanding job explaining the change and where to go from here.Main premise: Until the late 1800's/early 1900's the world mainly traded as an agrarian society. Markets were local meaning we traded in our own village and local societies. Markets like these were very personal. With the onset of the industrial age, markets became impersonal and markets were spoken to in masses through large advertisements and other one-way mediums. Today, the world is turning into a mass-agrarian society. Through technology and transportation the world is becoming small and advertising has become two-way meaning the consumer has a voice. Great for the consumer. Challenging for the marketer. Marketing to niche portions of the population requires carefull thought and creative mediums.Review of content: While several points are made repeatedly, the reader definitely connects with the main points and logic. These authors do an excellent job highlighting the situation and creating the recipe market in this new environment.

In The Cluetrain Manifesto, we see the classic sign of a revolution. Even the reviews here show it. The sign is this: controversy. Loosely quoting some dead guy, "If an idea does not at first seem absurd, it is doomed to failure." Marketeers, execs, and PR Heads all agree, the idea of actually letting your marks and your worker bees communicate freely is absurd. Yet, given the demand for it, maybe the market is on to something. That something is not new, just as the Manifesto will tell you. That something is a return to business in a networked market, rather than a disconnected, you'll-never-see-who-made-this market. The similarities between Omar needing a new flying rug, and asking his neighbor (who's in the business) what he should look for in a quality flying rug, and me looking for a computer and looking at what other consumers had to say about the company I found a great price from, are obvious. If I need information on a product, the first place I go is to my computer. If need be, I then go to the phone (a form of market equalization that was never fully exploited). If the web had been prevalent twenty years ago, my father wouldn't have bought a PC Jr, because he would have known what people on the inside were saying. And hey, make it a two-way street, and people on the inside will know what we require from their company. Nice, eh? That's the core of the book, and while the truths are fairly self-evident, the Cluetrain Manifesto goes all-out to explain them in the gonzo-est way possible, to the people who need to open up most: the companies.

The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls PDF
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The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls PDF

The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls PDF

The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls PDF

The Cluetrain Manifesto: 10th Anniversary Edition, by Christopher Locke Doc Searls PDF

Free Ebook The Jihadi Next Door: How ISIS Is Forcing, Defrauding, and Coercing Your Neighbor into Terrorism

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The Jihadi Next Door: How ISIS Is Forcing, Defrauding, and Coercing Your Neighbor into Terrorism

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Audible Audiobook

Listening Length: 7 hours and 16 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Brilliance Audio

Audible.com Release Date: January 1, 2019

Whispersync for Voice: Ready

Language: English, English

ASIN: B07LC16ZNL

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In The Jihadi Next Door Dr. Mehlman-Orozco did an amazing job in relaying her extensive research on the workings/motives of ISIS. Though the book went in to great depth on the subject, it was still very engaging and easy to digest, the accounts of direct communication with convicted terrorists was truly eye-opening.Great read & great book for anyone looking to get a better understanding of ISIS and terrorism in general!

Kimberly Mehlman-Orozco has written extensively about human trafficking. As she looked into recruiting by terrorists and compared human trafficking, she found many similarities. In The Jihadi Next Door: How ISIS is Forcing, Defrauding, and Coercing Your Neighbor Into Terrorism, she draws parallels between the techniques of human traffickers and terrorist organizations.Both criminal groups target vulnerable, lonely populations. They promise belonging, fulfillment, and escape. And in both cases, the promise does not measure up. Human traffickers promise glamour, job opportunities, or escape from poverty. Terrorist organizations promise much the same, but with a veneer of religion.This last point ends up being the focus and, in my mind, the downfall of Mehlman-Orozco’s book. She wants to make the point that Islamic terrorists are all about power, and not about religion. A sampling:“Religion is the veneer used by war profiteers to recruit disposable people into terrorism.”“A terrorist uses religion or social movements to give them the facade of legitimacy.”“These terrorist organizations have no genuine affinity or interest in the causes or religions they latch on to, they are simply used as a tool to rationalize and legitimize their criminality and self-interest.”“This isn’t about Islam. These terrorists are not practicing Muslims, despite what they profess.” ““Ultimately, when we think of ISIS there should be absolutely no association with religion because that is nothing more than the facade they want everyone to believe in.”ISIS’s “ criminal organization has nothing to do with Muslims or Islam.”I completely buy her premise that, like human traffickers, terrorists target the most socially and psychologically vulnerable. But she hammers the “Islamic terrorists are not Muslim” point so long and hard that it sounds like she's trying to convince herself of it. Seriously, how can anyone who reads the news or sees ISIS or Al-Qaeda coverage seriously believe there is no association with religion, that they have nothing to do with Muslims or Islam? A minority sect, maybe. Violent dissenters from the mainstream of their faith, sure. But not driven by religion? It just sounds ridiculous. I don't buy it. I think this emphasis really weakened her argument. Even many of her personal examples, in which she tries to distinguish between the social reasons for Westerners joining up with Muslim terrorists, as opposed to religious motivations, ring hollow.Are there good, peaceful Muslims in the world? Of course. Most Muslims are peaceful, decent people. Do some Muslims believe their faith compels them to make war on non-Muslims? Obviously. To believe otherwise is total denial of reality.Thanks to NetGalley and the publisher for the complimentary electronic review copy!

The author did so well to choose a deliberately provocative title for her book, as it made me wonder what on earth she might have written, wonder how prejudiced she might be (because she'd have to be, right, to come up with a title like that?) and how she came to her conclusions. It's one of the most eye-opening books I've read this year, and possibly in my entire 50 years.This author's an academic and a RL person, not a politician, so she doesn't have anything to lose by being to upfront and open about the US government's own part in what's happened to their country, and to the world. It's a bit Team America, World Police, tbh and she echoes many thoughts that non-academic me has on the US. She's not afraid to criticise and call out her country and its actions, and also to clarify what are the true teachings of Islam and clarify what is not true Islam, or what is possibly subjectively interpreted Islam on behalf of terrorists worldwide, and I think she should be admired for how far she's gone. She's an educator, a wife, a mother and has a passion for what she believes in, is how her book comes across.I think that in her bid to learn more herself, and educate her students and readers, she's gone deep, deep into her research. She jokingly mentions at one point that she wouldn't be surprised if her googling hasn't brought her to the attention of the FBI, and I wouldn't be surprised if she did some day get a knock on the door, as she's been in one-on-one correspondence (vetted, of course) with perpetrators of terrorism, both proven and possibly proven in the eyes of the US government, but not in the eyes of the perpetrators, their friends and their family, and many have been very open. Of course, stuff gets redacted and edited, but she's gone where many people wouldn't have gone in trying to get answers about the how and why of radicalisation/indoctrination. I think there's likely to be a pretty thick file on her, tbh.She quotes US, French, Danish, British, Georgian and other examples of terrorism and points out the common themes, but also shows how these themes arise, and our - as individuals, as a country, as a government - roles in what's happened to our countries. She's refreshingly not all US-pro, but is happy to point out where her country has erred, and where it's... manipulated things for what it likely sees as the greater good. It's made me really wary of visiting the US as a non-Caucasian person and some of what she says corroborates my mixed-race son's experience of visiting the US as a newly qualified teacher, and being questioned time and time again about his occupation, simply because he has a vague Arabic look about him (he's half Asian, half Caucasian).I admire her persistence, her courage, her determination to get things from the horse's mouth, and how open she's been in her support and her criticism. I devoured this book when I initially expected to skim it. It's a book that could and should be part of the curriculum, because it's all about education, being informed and having the courage to stand up. It's about prejudice, unjustified and perhaps justified to some, that leads into decisions that have changed history.Is it an easy book to read? No, because it's very, very detailed. There are images and descriptions of beheadings by child soldiers, some of whom were described as toddlers and young children (the toddler mentioned mimed a throat being slit, and the other child, under the age of 8, I think, carried out the deed in the name of Allah, apparently). There's mention of the many journalists and innocents killed. Mention of Muslims killing Muslims, and tricking their fellow Muslims into revealing that they're of a different caste, who're then murdered in cold blood. There are detailed atrocities in this, and it did make me leave the book a few times to be able to get the vivid images out of my mind. Some of the names of the people killed are universally recognised, if you've seen the news over the last few years, and the author has spared no details.It's another book that's made me lose respect for the US, and be more wary of it than ever. And, I think the potential for more damage to the US, and to the world, rests with its current government and policies. It takes so little to make a terrorist, because of apathy, demoralisation, marginalisation and a plain lack of education - when and how will this be tackled, and by whom?ARC courtesy of SkyHorse Publishing and NetGalley, for my reading pleasure.

This is a very accessible introduction to the criminological view of Isis recruitment. Its audience seems to be youth, or others who are coming to the topic without much background in news analysis or current events. Many chapters end with platitudes which may be distracting to the adult reader.There are some really interesting ideas within. Mehlman-Orozco comes from a background of working with sex trafficking victims and offenders, and makes much of the parallels between deceiving and recruiting vulnerable youth into sex work and using similar tactics to draw teens into terrorism. She also believes that Isis is nearly unrelated to Islam, just using religion as a cover for criminality. Thus the religious term "jihad" should not be used to describe Isis' activities, notwithstanding her own title.This is a lighter, more basic treatment of the topic than I had expected, but might be a good fit in a high school classroom or similar setting. Thank you to NetGalley and Skyhorse Publishing for the opportunity to review an advance copy.

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About the Author

Author Profile William J. O'Neil (Los Angeles, CA) is the founder and chairman of Investor's Business Daily, one of the world's leading financial newspapers, and is internationally regarded as a foremost source of investment research and advice. He is also founder of William O'Neil + Company, a leader in equity market information and data research for more than 400 major institutional money managers worldwide.

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Product details

Paperback: 500 pages

Publisher: McGraw-Hill Education; 1 edition (August 31, 2010)

Language: English

ISBN-10: 9780071752114

ISBN-13: 978-0071752114

ASIN: 0071752110

Product Dimensions:

8.1 x 1.3 x 9.2 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

149 customer reviews

Amazon Best Sellers Rank:

#73,280 in Books (See Top 100 in Books)

I realized rather quickly reading this book that things fell into place. My other studies just didn't seem to add up. I mean they 'looked' like and made me feel like I was 'getting it'. But I wasn't really sure. Once you invest the time to read and understand the concepts in this book, why they're telling you to look at something a certain way and what the perspective is, it kind of jumps off the page at you. Truth be told, I've studied a lot before this, and maybe this was the book that it just clicked for me, but this was an easy to read nonsense book that's laid out perfectly to easily upstanding and start practicing trading in a way that you'll feel confident that you can do and will be successful. Kudos to all involved in writing this book. Thank you!!!!!

The first one third of the book has great information about finding stocks that are on the verge of running big. He shows many examples of charts for some of the biggest stock gainers in history right before they started their huge runs.The last two thirds of the book is just total self indulgence by the author and is mostly a very long advertisement for subscribing to his website. He also takes quite a bit of space espousing his personal political views, which I found especially irritating..As far as the investing advice, it"s a good start, but missing some key advice.1. Those big running stocks will only come around a few times in a life time. What do you do while you"'re waiting for the big one.2. The stocks that run big over several months, or even years, also have big downturns and corrections during their runs. He does not really address that.

I have read over 150 books on stock trading and investing. I have reviewed them all here on Amazon. With this book I will now have read "How to make money in stocks" three times, reading the 2nd, 3rd, and now 4th edition. I have to say after reading this book at different stages in my trading journey, and having used its principles in real investing and trading I truly believe this is the #1 stock trading/investing book out there. I myself have used the principles of this book to average over a 20% return in my 401K from 2003 to 2007 and then like some of the smart readers of O'Neil's newspaper went to cash in January 2008 completely sidestepping the financial meltdown thanks to his principles. Author William O'Neil is the modern day predecessor of the greatest trading legends, Jesse Livermore, Nicolas Darvas, Gerald Loeb, and Bernard Baruch. From the investing results of his proteges Gil Morales and Chis Kacher with their accumulative 18,000% return during the boom years that they document in "Trade like an O'Neil Disciple" he is likely the greatest living pure stock trader in the world. William O'Neil also runs O'Neil and Company and advises some of the world's top money mangers. O'Neil is also publisher of the Investor's Business Daily newspaper which he subsidizes because it is not profitable. (I think he publishes it for himself, all of his other businesses are profitable.) At the beginning of the book you will see the price charts of the greatest winning stocks of the past 100 years. They are marked with notes to show you what proper bases look like and what a stock looks like coming out of a cup with handle formation. You will see the difference between a strong chart and a weak chart. It is very interesting to see what a climax top looks like right when a stock runs out of buyers and then investors sell in a panic. How the 50 day moving average relates to a chart along with the general market is also very educational. The book lays out both excellent fundamental reasons for buying growth stocks using the CAN-SLIM method along with the rules on when to buy them. It also advises to cut all losses to no more than a maximum of 7% to 8%, and to prepare to take profits when you are up 20% to 25% in a winner. The key is to cut the loser when it starts failing to make new highs out of a chart cup with handle formation, and also let a winner run and do not sell it unless it pulls back sharply or it runs to high to fast and fails to hold the new highs with a climax top formation. The CAN SLIM method is based on a stock having these fundamental criteria:C-Current quarterly earnings per share should be up a major percentage-25% to 50% minimum-over the same quarter the previous year.A-Annual earnings growth rates of 25% to 50%.N-New products,new services or new management along with new price highs.S- Supply and demand:big volume demand for the stock at key points.L- Buy only the leading stock in the top industry groups.I-Only buy stocks with some institutional sponsorship.M-Only buy into an up trending market. The book covers each of these areas in great detail. This deluxe edition of the book also has a free month of eIBD, an action plan DVD, and admission to a three hour IBD investing workshop. You will understand the CAN SLIM system after reading this book. This system was built after studying the greatest winning stocks of the past 100 years both their fundamentals and technicals. This book is a wealth of information. It is not based on anyone's ego, beliefs, or predictions. William O'Neil has turned making money in stocks into a science. AAII's independent study showed the CAN SLIM method was #1 of many systems tested from 1998 to 2009 with an average 35.3% annual and cumulative 2,763% return. The only thing I disagree with in this book is O'Neil suggesting buying and holding stock mutual funds for 15 or 20 year time horizons because unlike stocks they do come back and history has shown 10 year holding periods are almost always a win. Studies have shown you can double your returns in a stock index by simply selling when it crosses down through its 200 day moving average and only buying back when it crosses back above the 200 day moving average. I could not watch my mutual fund's value melt away and do nothing, they do track the market very closely. I do not understand why O'Neil would put that in his book after the carnage of 2000 and 2008. I mentally can not deal with such large losses I go to cash from mutual funds in recessions and down trends. The book could have also gone a little deeper into the psychology of investing/trading, most traders and investors have huge problems cutting their losses, letting their winners run, and sometimes even pulling the trigger to buy the stock. I would love to have had a chapter on O'Neil's thoughts on trading psychology. Regardless, in my opinion the #1 book on investing/trading on the market today.

This is the CANSLIM investing system by O'neil owner of investors.com or Investors Business Daily (IBD). I subscribe to IBD and the CANSLIM trading system and find these books compliment their home study courses. The only reason I am giving this 4stars is that because it comes of as an advertisement for the CANSLIM system and you have to subscribe to investors.com and some of their extra products to take full advantage of the system.

This book was recommended to me by a few different seasoned traders. It is a lot of information to digest, but Mr. O'Neil seems to shoot from the hip and tell it like it is. I appreciate this writing style and will use many of his strategies and quotes as reminders of how to craft my own set of rules ad manage my risk. Great set of charts with examples of to help learn to identify the different patterns. Very helpful!

This is a masterpiece written by the Grand Master of stock trading. Many books written about the markets promise much but deliver little substance. This book is packed with actionable advice and after reading it cover to cover should be used as a reference manual.

Looking to get rich quick? Don't buy this book. The CANSLIM method is time-tested and works. The catch is you have to be willing to be patient and follow the system. What most amateur investors lack is very simple - rules. That's why the pros beat us. CANSLIM will help you fill that gap and if that is the only thing you take from the book you will be a better investor.

Great resource. I had read this book several years back. I had lost the book. So bought it again and read it from cover to cover. The strategies are clearly defined. I also subscribed to IBD and Marketsmith. Now I have the confidence to buy stocks again.

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The How to Make Money in Stocks Complete Investing System: Your Ultimate Guide to Winning in Good Times and Bad, by William J. O'Neil PDF

The How to Make Money in Stocks Complete Investing System: Your Ultimate Guide to Winning in Good Times and Bad, by William J. O'Neil PDF

The How to Make Money in Stocks Complete Investing System: Your Ultimate Guide to Winning in Good Times and Bad, by William J. O'Neil PDF

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A 276 page study of Maya civilization and the Mayan people as they and their native lands were in 1939. Illustrated with photos. The author was a Fellow of The American Geographical Society. Includes chapters on the ruins and peoples of Belize, Honduras, and Guatemala.

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Product details

Hardcover: 279 pages

Publisher: Scribner (1939)

Language: English

ASIN: B001P4PAKU

Package Dimensions:

6.5 x 5 x 1.2 inches

Shipping Weight: 2 pounds

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