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Product details

File Size: 1814 KB

Print Length: 352 pages

Publisher: Penguin Press (February 5, 2019)

Publication Date: February 5, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07FC5BZYV

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Amazon Best Sellers Rank:

#5,315 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

The first chapter almost discouraged me from reading more because of the author’s name dropping and shameless self-promotion of his band.But I’m glad I kept reading. The book’s substance grows with each chapter, crescendoing into a convincing alarm for the survival of democracy.The only post-Chapter-1 annoyances were the author’s admission after hundreds of pages that he still uses Facebook (probably for his band) and the perfunctory disclaimer so common among fellow Ivy Leaguers that Zuckerberg and other Facebook employees who repeatedly lied and violated user trust since the company’s inception “aren’t bad people,” just good people confused by narrow-minded business forces.It’s time to redefine bad people as people who do bad things, even if that includes folk from the white and other-toned Ivy League chumocracy.Zuckerberg repeatedly demonstrated sociopathy or psychopathy since his days at Harvard, and probably well before — qualities great for shareholder value. The author describes Zuck’s known transgressions in detail over and over. It shows how VC people turn a blind eye to unscrupulous behavior and assume good can come from evil then act surprised when a lizard matures into a dragon. To quote, Zuck, “Dumb f—s.”

I bought this when my own curiosity was spawned after watching an interview with Roger McNamee. His going back decades to early Silicon Valley and beyond, a time with which I was personally quite familiar, I found McNamee gained credibility with me. He introduces Facebook as a betterment for the world, grown out of Zuckerman’s genius and own idealism “From its earliest days, Facebook was a company of people with good intentions … focused on attracting the largest possible audience, not on monetization ... and sharing with friends.” McNamee shows that this was true until, as he himself was surprised by Facebook moving into uncharted territory—let’s say a different Business Model from where it began—now employing “persuasive techniques” employed by networks and advertisers, dependent on the harvesting of data, of personal information, easily available to them on Android phones, etc. and using these as many others have done as legitimate business tools, while “running afoul of the law of unintended consequences” and ushering a host of unintended and “undesirable behaviors.” Maybe all hard for Zuckerman to initially accept, but something he now owned, something the world is paying for, something that needs to be corrected.

In the context of government surveillance measures, Edward Snowden remarked that we are now “tagged animals, the primary difference being that we paid for the tags and they are in our pockets.” A very small number of huge extremely wealthy organizations have even greater access to those tags than the government does, recording every movement, communication with others, and even every train of thought as we interact with the web.Facebook is clearly the most worrisome of all the Big Data concerns. The social media giant exercises an incredible amount of influence over what information people see, with this influence often being sold to the highest bidder. Together with Amazon, Google and Apple, the US economy and society have become controlled by monopolies to an unparalleled degree, monopolies that monitor most of the population's behavior for solely commercial purposes.The second order effects that Facebook's money machine had on the world wide web and by extension on the world at large. Facebook inadvertently created an entire ecosystem that spews out misinformation a million pages at a time – charitable referred to as ‘Social Media Marketing’.Keep in mind: if you are not paying for it – you are the product.

I just finished the book and for the past week have been hesitating, maybe two or even three times before going to FB, Twitter, or even Amazon. Though the book’s eponymous title and Roger’s deepest experience is with FB, it’s a wake-up call to the use/abuse of metadata that’s so pervasive throughout our online journies. He sets the stage that our information is being abused, Silicon Valley entrepreneurs and Venture Players have a greater incentive to maximize the use of our data than to preserve our privacy, or democracy, and unless there are downside ramifications (he has specific suggestions as a conversation starter), it’s going to get much worse, before it gets better.The author does a nice job presenting a turbulent timeline in a cohesive way. I was generally familiar with the general facts, but it was really helpful to read again many of the events, like Cambridge Analytica, with a much deeper slant than I remembered from news articles. We have a long way to go to once again get our privacy back where it belongs, with the individual and to regain trust in large data companies doing the right thing.

Having stayed fairly-well informed about Facebook's issues and the way advertising works on the internet, I wasn't sure how much new I'd learn from McNamee's book. But having it all put together into a single, coherent, storyline with plenty of insider perspective and some thoughtful advice on where we can and should go from here made it an excellent and worthwhile read.

Good points by a liberal author from a liberal perspective. Most political mentions were liberal, but then he would say that they were the only ones who cared. Exposes a problem we all have to acknowledge .

Brilliant narrative from a heavy-weight tech insider on how internet platforms, notably Facebook, have productized users' data for their own monetary gain with little or no regard to the social responsibility they owe society, and the resulting devastation it's causing. As someone who has spent a career in Silicon Valley, I agree with Roger's premise that we need to get back to technology that empowers people, or as he quotes Steve Jobs, "bicycles for the mind", while acknowledging that tech products are strategic, and that companies have an obligation to eliminate undesirable side effects BEFORE shipping.

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